What Is The Best Time To Post On Social Media?
Knowing when and what to post on social can can be the difference between wasting hours of time creating content or reaching new people and boosting your engagement to new levels! This is another digital marketing strategy anyone can implement today and see an immediate
return. In this article, we are going to look at Facebook Let’s get started!
Three Essentials To Facebook Mastery
1. Always make decisions based on actual data. Understanding your audience and what their interests are will be vital to deciding when to post.
2. Learn the basics and essentials about timing your posts to Facebook
3. Know your numbers and use your tools! These tips will ensure you are setting yourself up for success and will give you critical information to help you increase visibility to your content.
Facebook FAQs: Is there really a best time to post?
Research has shown that organic reach on Facebook Facebook FAQs: Is there really a best time to post?
is steadily declining (Buffer 2020) which means it’s even more important to optimize your efforts for the best ROI.
However, there isn’t necessarily a best time to post. Many studies have been conducted and provide good guidelines but it depends greatly on your audience and the type of content. Many “gurus” claim to know the secret sauce but actual recent data is pretty broad.
The most conclusive evidence from industry experts like Buffer and HubSpot show that the best time to post on Facebook during the week is 1pm-3pm and the same for Saturdays. They have created their own studies here at Buffer).
Sitelead.net allows your to utilize technologies like buffer to schedule your posts at optimal times and automate the process. Facebook, along with all your other social media accounts, can be integrated with your blog and other feeds (even Canva!) to help Plan, preview, and schedule posts unique to the platform. Try it for free
Where it gets interesting is when you look at other studies. For instance, Hubspot shows that Thursday or Friday around 1 to 3pm are optimal for Facebook while TrackMaven reports from their studies that Thursday at 8:00pm is the best!
The bottom line is that these credible sources are great for general guidelines and can be very useful for a starting point. However, many are conflicting and tell a different story which is the cause for much frustration and uninspiring results from well- intentioned social media posters.
What we have found to be a more effective strategy is using a 3 part framework:
1. Industry specific content
2. What is the geographical location of your target audience
3. What type of content is being posted and is it promotional? (guides, inspiration,images, products, etc.)
Posting on Facebook: Dive into the data for the best time to post
First you must understand that there’s Dive into the data for the best time to post more content shared on Facebook than could ever possibly be consumed and everyone is fighting for everyone’s attention. For this reason, welcome the Facebook algorithm. This is the true driver of what we are shown each time we check the Facebook news feed on our devices.
More from Facebook:
“On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.
“As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.”
Keep in mind that whenever you are posting on Facebook, you are competing against 1,000s of other posts. This essentially tells us the best time to post could also be the worst time because of competing pots. Hence the social media Guru – upon close inspections, they rarely follow their own advice. The inverse is also true. If all the brands started posting on off hours, the competition would increase and could indirectly create more interest in looking at the news feed.
Bottom line is that it’s so complicated and complex because of all the variables that could impact the effectiveness, or engagement, of a post. So, let’s talk about a strategy not based on hopes and dreams!
What you need to know to improve your Facebook engagement
We’ve established that there are statistically significant data showing some times are better than others but all the other factors leaves us right at the beginning. Here’s what to do:
Keep it Simple
1. Know your numbers! What does your data tell you?
2. Know your audience. Is this relevant to your audience right now?
1. Know your numbers – understanding the data
In digital marketing and social media, the best data is always YOURS. Another reason you should never compare yourself to others, chase likes, etc. Facebook has wealth of data available to page owners and admins if you know where to look.
Instead of downloading a course or listening to a self-proclaimed Guru, look at your actual statistics. Use the information that Facebook provides in the business manager and tools for Fan pages, etc. You do not have to be a data scientist to find valuable insights to who your audience is, what they respond to most, and when they are most engaged!
2. Stay relevant! Get personal and know your audience
This is where the strategy becomes more of an art. When is the content most relevant to post? What are some examples of timely relevant content that you can use as an example? Hint: check out Twitter and how political updates are tweeted or other platforms where sports scores are updated and posted. This is where you will get an idea about relevancy.
Just like politics or other timely events, same is true for your business. If you just opened a new store, launched a special feature, or have an upcoming event – post at the right time. Ideas (like some coffee) are better when hot!
What tools to use and how to make informed decisions
Always start at the source and for Facebook, it’s Facebook Insights.
Where’s the data? Go to your page and look for “Insights” located on the sidebar or heading
From here, you can drill down to posts, audience, time, and a whole bunch more of insightful information to help you know when to post.
How to learn about your audience: When are your Facebook followers online and more
To learn more about your audience, click through to
Here are charts of when your fans are online and examples of the “people” section where you can find important demographical information.
What does this data tell us?
Here at Buffer, we can see our audience is online 7 days per week and that there’s no specific day where we see a spike. We can also see that from around 9 am in the morning the number of people online is gradually increasing up until around 4 pm where the number begins to decline slightly.
How to find posting times of successful posts
Facebook Insights captures the engagement and statistics form every post you share to a Facebook page. This is one reason it’s critical to not rely solely on personal pages or private groups. Most of all the best data can be found in your page Insights, click People to see demographics, posts to see times your followers are online, and much more.
Data can be interpreted in so many ways so remember to keep it simple. Testing a few different times and a couple different types of content as a control can really get you results fast. Here you you could do a test of content related to a product compared to a tutorial type of post (as an example).
It’s also interesting to check off peak times. One area I have been really seeing interesting results is 7pm – 2am EST.
This is a great area to explore and find out what’s working and what isn’t. Check out the tabs, filter your paid and organic, see the times, and adjust your strategy. A simple approach to this and a few minor adjustments can make a big difference.
Note: As mentioned, remember to filter any paid or “sponsored” posts so your data gives a clear picture of what organic content is most effective.
The fun part: Tips and Tools to crush it on Facebook
After reviewing your data and making some generalizations about when to post and what, head over to sitelead.net and try our cloudcampaign app. This is where the magic happens and your life gets a lot easier!
1. Connect your Facebook and other accounts
Schedule a free tutorial and we will walk you through setting up your account or use our resources located on the left toolbar/drop down
2. Create Content
This is the best part! You can tailor your post content to each platform. Keep your list of hashtags for Instagram and tweek your wording for Linkedin. It can all be done on the one post and automatically posted to all your acccounts.
3. Schedule your content with the calendar and
Setup your content calendar with tons of options. Add feeds, connect Canva, and much more. Be sure to contact us for a full demo
You can schedule as far out in advance as you want and our AI will learn about your brand and content to automatically suggest relevant articles and posts so you don’t have to constantly come up with new content.
Tools like saving your hashtags, making categories, recycling posts, collecting data, designing and so much more are available and easy to use. If you have ever wondered how some people put out so much content without a big team behind them, this will help demystify social media, when to post and much more.
When you’re scheduling posts, you don’t need to think about the date and time it should be published, all you need to do is add it to your Queue and it will automatically be placed into the next available time slot and published as part of your usual posting flow.
Final thoughts on sharing content
Why do we see pictures of babies, weddings, and other heart warming images all the time? These get the most reactions/engagement so they stick to the top of the feed creating a repeating effect as it gets more views so naturally, more engagement. This is the what matters most when posting to Facebook or any other platform. Create original content, specific to your audience (whether it’s a small niche group or 8 figure groups) and over time, you will get results. These guidlines can help you avoid common pitfalls and bad timing but it’s up to you to deliver value added content to your audience!
If you want to succeed, your content is just as important as when you post it. We look forward to working with you and hope this was helpful.
Engagement The Best Time To Post On Facebook
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