Nowadays, the most effective way to bring more viewers to your website is Search Engine Optimization (SEO). If you use it right, it can do wonders for your business and give you a competitive edge. As more companies are taking their businesses online, it’s very important to get your website SEO optimized so you can stay on the top pages of every search engine. However, SEO is always evolving! You should keep yourself up-to-date with the latest search engine optimization trends.
In this article, we’ll give you 4 important trends along with a few SEO tips that you should definitely watch for in 2021:
Voice Searches Are Getting More Popular on Mobile
As people are using smartphone technologies like; Siri, Google Assistant, Alexa, and many more, voice searches are getting more popular every day! Instead of opening the browser and writing in the search bar, most people prefer to use the voice searches to search for a specific topic. In the US alone, 1 out of every 3 individual owns a smart speaker and sends a voice command whenever they want to search something.
If you want to attract more customers and increase your sales then you should definitely consider keywords for the voice search. Voice searches are more like natural conversations while people shorten the search when typing. For example, if you want to search for the top places in Italy, you’ll type “top 10 places Italy” while in voice search you’ll say “ What are the top 10 places to visit in Italy 2021”.
You can use various SEO tools to find the keywords that are high in search and more often used by people that search for your related products and services.
Video Content Is A Must!
If someone wants to see a tutorial on a specific topic, he’ll prefer a video over an article every day! People search on YouTube rather than searching the same topic on Google because of the easiness, that’s why it has more than 2 billion users.
Video marketing has much more power and can attract viewers for a long period. You can also showcase your services or products in the videos to appeal more customers and increase your sales. Basically, people prefer videos more because they are easy to understand and save a lot of your time, you don’t have to read a 3000 word article to understand the same thing told in a 2 minute video.
If you’re not producing video content at the moment, we highly suggest start making it. Just like you put keywords in the content of your website, you’ll be putting keywords in the title and description of your video to appear it on the top page.
Local Search Will Always Dominate
If you’ve a physical business then it’s vital to make your website optimized for local searches. Whether someone wants to eat a pizza, buy new shoes, repair a smartphone, or do any other stuff, chances are that he/she will search on Google for a nearby location. You should make sure that your business appears on the top search of your local customers so they can come directly to your shop whenever they need your services.
Post local content (Blogs and articles) and videos, add your business on Google Maps, get back links on other popular local shops etc. are few of the SEO techniques you should use to make your business appear in the local searches and attract more customers.
Content Quality Matters
Don’t just fill your website with long articles in order to put keywords and attract backlinks because lets be real, nobody likes to read blogs that are too much lengthy. Short blogs (Less than 1000 words) are best to engage the viewers and promote your services. It doesn’t mean that you should stop adding keywords, just be smart about it and use them in a way that it doesn’t hurt the user experience.
Keep the front pages of your website as minimal as possible and then put long articles for the users who want to read everything in detail. Use SEO tools to search for the high-ranked keywords and write more SEO titles to improve your website’s ranking.
You can also hire an experienced content writer who knows how to write both short and long-word articles according to your brand’s style and tone.
The SEO techniques that were used a few years ago will provide much less benefits to your website right now! Similar is the case with the above mentioned SEO trends, you’ve to constantly evolve yourself with the always changing SEO to stay ahead of your competitors and keep your website on the top pages of every search engine.
Google’s algorithm keeps changing from time to time, you should always make sure to apply every SEO technique so that you can attract more customers to your website. Don’t just rely on one platform, follow every SEO trend and use as much SEO tips in your website you can and see your website’s growth reach the next level.